Mad Like Tesla, now shipping from Amazon.com
Friday, August 12th, 2011
Canadian sites are taking pre-orders for a few more days still, but for my U.S. readers Amazon.com has started shipping my new book Mad Like Tesla: Underdog Inventors and Their Relentless Pursuit of Clean Energy. The book tells the stories of some clean energy entrepreneurs/inventors taking huge risks and thinking outside the box to solve some of the world’s most pressing issues. Each one is at a different level of development but all face similar barriers along their journey. The stories set the stage for discussion about a specific type of clean energy, technology or field of discovery (e.g. fusion, solar, waste-heat recovery, biofuels, energy storage, biomimicry, etc.) supported by some historical context and current-day examples.
Why Mad Like Tesla? That’s explained in the introduction, but in a nutshell Serbian-American engineer Nikola Tesla invented many important technologies in his lifetime. yet he faced constant struggle against naysayers and skeptics who couldn’t, at first, grasp the significance of what he was sharing with the world. Many dismissed Tesla as a mad scientist, and yet his inventions shaped the world largely for the better. So, in my view, if someone today is mad like Tesla, that’s not necessarily a bad thing. It’s quite a good thing, actually — we need more of these people, for the changes necessary in our world will not come from the kind of cautious, incremental steps being taken today.
I have a website for the book in the works, but it won’t be ready until end of August.
Thanks for your support!


Hi folks — just an update about me. Last Thursday was my last day as a full-time reporter at the Toronto Star. I will continue to write my weekly Clean Break column for the paper, but I decided to leave my day-to-day duties to pursue a number of personal projects, including writing a book on energy innovation. The Star has been good to me. It allowed me to focus on clean technology and green energy coverage years before it grabbed mainstream attention, and it let me launch a column five years ago that was dedicated to the cleantech/green energy space. In fact, the Cleantech Group recognized my column as the first mainstream newspaper column in North America dedicated to clean technology coverage.
Tyler Hamilton is editor-in-chief of Corporate Knights magazine and a business columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the clean technology and green energy market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper.