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Posts Tagged ‘Leger Marketing’

Is not being green a “social faux pas”? If so, will green imposters follow?

Tuesday, October 27th, 2009

I don’t typically give much weight to surveys, particularly ones that have been paid for by private interests, but a new national (Canadian) survey — a joint effort by Bosch Home Appliances and Leger Marketing — caught my attention. It addresses the question of whether people who waste energy and senselessly pollute are at risk of becoming social outcasts in our increasingly green-conscious society. Or, as the survey press release calls them, “environmental delinquents.”

According to the survey of 1,510 adult Canadians, “a full 7 in 10 Canadians say it’s a social faux pas to do things that are environmentally irresponsible.” Dr. David Bell, a professor of environmental studies at Toronto’s York University, compares this social trend to how some people look down on smokers.

He said a combination of green legislation, public policy incentives and disincentives, and leadership from government, schools and corporations has increased awareness so much that he expects within five years the “eco-delinquent” label might stick. ”Canadians are starting to close the gap between their eco-beliefs and their actions — and while we have a ways to go, I see this country at the cusp of great social change,” said Bell. (more…)

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Tags: Bosch, environmental delinquent, green imposter, Leger Marketing
Posted in Uncategorized | 7 Comments »

  • Tyler Hamilton

    tyler Tyler Hamilton is editor-in-chief of Corporate Knights magazine and a business columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the clean technology and green energy market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper.


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