Category Archives: wave power

After Paris, it’s time for Canada to finally join IRENA

IRENA is the International Renewable Energy Agency, a UN-affiliated organization established in 2009 to promote awareness and growth of renewable energy technologies on the global stage. It’s a kind of counter-balance to existing agencies that have long represented the fossil fuel and nuclear industries. The idea for IRENA goes as far back as 1981, but it took a quarter century to get the political traction it needed.

Today, 145 countries have officially joined IRENA and another 30 are in the process of becoming members. That would bring the total to 175. By comparison, the 42-year-old International Energy Agency has only 29 members, while the 59-year-old International Atomic Energy Agency has 167 members.

Canada is a founding member of the IEA and IAEA, yet Canada is the only G8 countries not part of IRENA. In fact, all other G8 countries were founding members of IRENA. Canada isn’t even in the process of joining, yet China, India, Australia, Saudi Arabia and Iran are already members. Even Syria is signing up. The only other large country that sits with Canada outside of this massive international group is Brazil.

The Harper government avoided it like the plague. Not joining made a statement that even like-minded governments in Australia refused to make. But times have changed. Canada has a new government that says it’s serious about taking climate action. Canada played an important role in reaching a binding international climate agreement in Paris last month. Canada’s provinces have set ambitious emission-reduction targets that will require accelerated deployment of renewable energy. The country simply can’t afford to remain on the outside of IRENA.

So what’s the government’s position? Here’s the answer I got back after posing the question:

Screen Shot 2016-01-14 at 10.52.53 AM“‎The Government of Canada was recently asked to join the International Renewable Energy Agency. This request is still under review,” said Caitlin Workman, press secretary for Catherine McKenna, Canada’s federal minister of environment and climate change.

It’s safe to say that since IRENA was founded the invitation for Canada to join has been a standing one.

Some might say: Who cares? It’s just another international agency that costs money to join and doesn’t offer much in return. I’d argue it does offer value. It will keep Canadian officials more abreast of global trends in renewable energy, but more important, it will give Canada a seat at a table filled with dozens of countries looking for the skills, knowledge and technology required to transition their economies away from fossil fuels.

The export opportunities for Canada are immense. The World Bank, in a report released in September 2014, estimated that investment in clean technologies in developing countries over the next decade will exceeded $6.4 trillion (U.S.). Of that, $1.9 trillion will be focused on renewable energy technologies, with a significant chunk of that creating an opportunity for small- and medium-sized businesses. In my opinion, that number is likely low-balling the opportunity, especially in the wake of the Paris climate summit.

IRENA is an opportunity for Canada to identify the needs of others, and the role it can play in meeting those needs.

Already, representatives from its 145 members are gathering in Abu Dhabi for IRENA’s sixth-annual assembly to discuss the role of renewables just one month after the Paris summit. There will be much to discuss as they tease out the details of the Paris agreement, and much back room dealmaking that Canada will not be a part of.

Canada should be there showing leadership.



Tracking the transition to a low-carbon economy: $5.2 trillion invested since 2007, according to report

gts_1.13_web_mediumEthical Media Markets calls itself an independent publisher of research reports and other information related to the emerging green economy, and every six months it comes out with an annual and mid-year update to its Green Transition Scoreboard. The scoreboard has been tracking private investments in the green economy globally since 2007. In its August 2013 report, it highlighted what it is calling a “dramatic mid-year surge” in cumulative global investment since 2007, rising to $5.2 trillion by August from $4.1 trillion in February. And remember, this is private investment — i.e. it excludes investment in government projects.

The jump, according to the report, is partially driven by the following trends: “…the write-down of fossil fuel assets; the inevitable wave of nuclear plants due to be retired; the exposing of hypothetical forecasts of 100 years of shale gas; and the decline of large, centralized electricity generation.”

Nearly $2.4 trillion has gone into renewable energy investments, making it the largest investment theme out of the $5.2 trillion total. Energy efficiency investments represent $1.33 trillion, followed by green construction at $880 billion, corporate R&D at $378 billion and remaining “cleantech” at $235 billion. Ethical Markets Media says it comes up with these numbers by scanning reports from Cleantech Group, Bloomberg, Yahoo Finance, Reuters and many UN and other international studies and individual company reports.

The report has a narrow definition of “green” investment. It excludes funds invested in nuclear power, carbon capture and sequestration, and biofuels, with some limited exceptions. Even so, it projects the $10 trillion investment mark will easily be reached by 2020 and, alongside this increase, we will see a transition away from fossil fuels.

Says the report: “Increasingly, worldwide regulations are leaving fossil fuel investments as stranded assets with pension funds heeding the call to divest from fossil fuels and invest in green technologies. Dutch Rabobank will now refuse loans to companies involved in tar sands and shale gas, citing the long-term financial and environmental risks are too large. In July 2013, Storebrand, a major Norwegian pension fund advisor, excluded from its Energy Sector all 13 coal producers and the 6 oil companies with the highest exposure to tar sands ‘to reduce Storebrand’s exposure to fossil fuels and to secure long term, stable returns for our clients…'”

I don’t entirely agree with some of the conclusions this report reaches, but it adds another interesting perspective to the energy transition that is clearly taking place globally. Big dollars are being spent on cleaner forms of energy. That a transition is happening there is little doubt. The question now is: how fast, and can we accelerate it?

55 “clean energy” projects get $82 million in federal funding… Great news, despite the calculated timing

xpkkqThe money that was set aside for clean energy initiatives in the federal Conservative government’s 2011 budget is finally beginning to trickle out, and while it’s a welcome boost for 55 project proponents — including 15 pre-commercial demonstration projects — the timing of this $82-million announcement is suspect. After all, Canada has been criticized for its weak environmental performance as it awaits approval of the Keystone XL pipeline project. “There needs to be more progress,” said David Jacobson, U.S. Ambassador to Canada, after President Obama’s State of the Union address in February. Basically, the U.S. position is that if Canada (and Alberta) doesn’t start pulling its weigh on environmental efforts it will make the decision to approve a pipeline project that much more difficult for the Obama administration. Since then, the Harper Conservatives — and oil sands proponents, including Natural Resources Minister Joe Oliver — have been on the defensive, making regular trips to Washington, D.C., to “educate” the Americans about how much Canada is doing on the environmental file. This would include weaning ourselves off coal, which of course is not what’s happening in Alberta or anywhere else in Canada except Ontario. But whatever, that has never stopped this federal government from repackaging the efforts of others to look like their own, or throwing money at something in the 11th hour to rework perceptions and ultimately get their way, despite the reality. Rather than confront the problem of climate change head on, my federal government shamefully responds to criticism by bad-mouthing the likes of NASA scientist James Hansen and former U.S. vice-president Al Gore, dismissing both as misinformed on the matter. Uh, yeah… right.

All that said, I’m impressed with the diversity of projects being funded with this $82 million. They include:

  • A commercial demonstration of a system that manages electric-vehicle charging stations in Quebec;
  • Demonstration of a wind-biomass-battery system in the north of Quebec where there’s heavy reliance on diesel;
  • Integration of wind energy in diesel-based generation systems to power remote mining operations;
  • The study of Very Low Head hydro turbines, a promising technology that opens up hydroelectric generation opportunities across Canada;
  • A project to tap low-temperature geothermal energy for power production;
  • Advancing efficiency and reducing the cost of in-stream tidal energy;
  • Development and testing of prototypes of “plug and play” building-integrated solar PV and thermal systems;
  • A project to recover energy from refrigeration waste heat;
  • Advancing a process that takes syngas made from the gasification of municipal solid waste and turns it into drop-in jet and diesel fuel;
  • Researching and developing a super-efficient air-source heat pump that can provide heating in very cold climates and cooling during summers at low cost;
  • An inventory and analysis of recoverable waste heat sources from industrial processes in Alberta;
  • Development of a pre-commercial thermoacoustic engine that is super efficient and can be used for co-generation applications.

In addition to the above-mentioned projects, there is a big emphasis on technologies that help reduce the environmental footprint of the oil sands, as well as coal-fired power production   in provinces that are heavy coal users, such as Alberta and Nova Scotia. Indeed, roughly a quarter of the funds has been earmarked for projects aimed at reducing the environmental impacts of fossil-fuel production and use (or perpetuating the production and use of fossil fuels, depending on how you view it). I have mixed feelings about this. One part of me says, “Great, we really need to reduce emissions and water contamination/consumption related to the oil sands and burning coal.” The other part of me says, “Oh great, more window dressing. This will make it look like the federal government is doing something without actually doing something, as these technologies are unlikely to have an impact anytime soon. We’re screwed.”

Two projects in Nova Scotia that are being funded will focus on scoping out ideal sites for geological sequestration of CO2 and coming up with a monitoring and verification standard to make sure CO2 injected underground isn’t leaking out — i.e. will stay underground. Money is also being given to a Quebec company called CO2 Solutions, which I’ve written about many times over the years. This company, demonstrating biomimicry in action, has developed an enzyme that can extract CO2 from industrial effluent emissions. It will use the new funding to support a pilot-scale facility that can capture 90 per cent of C02 from an oil sands in situ production and upgrading operation. “This is expected to result in cost savings of at least 25 per cent compared to conventional carbon capture technology,” according to the government funding announcement.

One project will look at whether impurities in CO2 have an impact on the capture, transport and underground storage of CO2, while another will study geological sites in the Athabasca area (i.e. where the oil sands are located) that are ideal for underground storage of CO2. Funding will also be used to investigate the use of non-aqueous solvents to extract bitumen, thereby reducing the energy needed to create steam (i.e. reducing water needs and the proliferation of toxic tailing ponds). Efforts to improve the efficiency of steam-assisted gravity drainage processes and reduce the environmental impacts of tailing ponds are also being funded. On the water front, one project will explore the ability to use non-potable, briny water to create steam for oil sands production, while another will demonstrate a technology that can clean up and recycle the waste water used during oil sands production. In total, about $21 million will go toward all of these projects, designed to help “dirty” energy become — or look — much cleaner.

In a separate announcement, the federal government also disclosed plans to support construction of a $19-million facility in Alberta that will use algae to recycle industrial CO2 emissions, in this case emissions from an oil sands facility operated by Canadian Natural Resources Ltd. This is great news for Toronto-based Pond Biofuels, a company I have written about extensively and which currently operates a pilot facility at St. Mary’s Cement, where it grows algae from kiln emissions. The end goal of this three-year oil sands project is to use the algae to create commercial biofuels and other bioproducts. All of this innovation is important, and funding of these projects — as well as the recent re-funding of Sustainable Development Technology Canada, an important supporter of cleantech innovation in my country — is encouraging. Yet, it’s not getting us to where we need to be. Nowhere close.

We’ve been down this capture-and-hide carbon path before. A handful of high-profile projects announced several years ago have still led nowhere, and two have already been cancelled. Yet the federal government, and Alberta, is still putting most of its eggs in the CCS basket. Indeed, they’re still heavily promoting this idea of a new pipeline network that will carry CO2 from the oil sands and other heavy emitters to sequestration sites. Alberta Energy Minister Ken Hughes recently touted this proposed pipeline as a “Trans-Canada highway for Carbon.” Here’s a question: If the industry and federal government can support the ambitious idea of building a cross-Canada network of CO2-carrying pipelines, why does it poo-poo the idea of a Trans-Canada power transmission corridor that could carry clean hydroelectric, wind and solar power from where it’s abundant to where it’s needed? The positioning is proof that moving toward a low-carbon world is not about can’t-do, it’s about won’t-do; it’s about protecting established industries and infrastructure and preventing a cleaner, 21st-Century alternative from emerging.

Again, the recent round of innovation funding is good news. But let’s look at the reality: Last week we sadly hit 400 parts per millions (ppm) of CO2 in our fragile atmosphere, a level never before experienced in human history. Many scientists say 350 ppm is where we should be, and certainly we shouldn’t go much past 400 ppm. We’re heading in the wrong direction, and notoriously conservative organizations like the International Energy Agency and the World Bank are now even sounding the alarm. If the federal and Alberta governments really want to prove to the Americans — and Canadians — that they’re serious about climate change, they would complement their innovation spending with a recognition that the oil sands extraction machine can’t continue its current fast pace of growth, and that some day — in 10, 20, 30 years — the oil orgy must come to a complete end. This is true of all “carbon bombs” being developed around the world, not just the oil sands. And if we are to adequately prepare for that day, we need to carefully transition to a low-carbon economy. That means taxing carbon, a policy approach now being encouraged by both the IEA and World Bank and accepted by most credible economists. That means creating a realistic vision for the country and working toward it — and by “realistic” I mean recognizing that perpetuating the growth (or current rate) of oil sands production and coal use is not an option.

This isn’t about educating people so they are “made” to know better about the oil sands’ alleged strong environmental record. This isn’t about clever public relations campaigns and slick and deceptive advertising meant to pull the wool over the eyes of consumers and voters. This isn’t about targeted funding announcements to make a government appear that it cares. This is about facing facts, and preparing for eventualities. Canada isn’t doing that, and soon enough, Mother Nature is going to spank our sorry asses.

Clean Break column in Toronto Star ends a 10-year run…

photoIt was a trip to Iceland in June 2003, just months after the birth of my first daughter, that the immense need for and potential of clean energy first landed on my radar. The Toronto Star agreed to send me there so I could write about Iceland’s efforts to transition to a hydrogen economy. I toured several of the country’s geothermal and hydroelectric facilities. I rode on hydrogen fuel cell buses. I swam in the Blue Lagoon. I spoke with some of the leading academics and engineers in the world working on the hydrogen puzzle. I came back inspired, hungry to learn more — not just about fuel cells and hydrogen, but about this whole emerging area of clean technology, or “cleantech.” It helped that Canadian fuel cell pioneers Ballard Power and Hydrogenics had already captured my interest, but once I looked beyond the “hype about hydrogen” I saw a great diversity of clean technologies at various stages of development. Further boosting my enthusiasm was Nick Parker, founder of the Cleantech Group and the man who coined the term “cleantech.” It was about that time that I first met Nick at a venture capital conference in Toronto. I had covered the technology and telecom scene for five years and was getting bored. The market had tanked. No longer was it interesting to write about faster routers and fatter broadband services. I was more drawn to the optical engineers who left telecom behind and decided to use their skills to boost the potential of solar PV technology and LEDs. Nick and the handful of companies he brought to the venture capital conference only had a small piece of the floor, but they were the most fascinating to cover. I was hooked.

Within just a couple of months after my trip to Iceland, I decided to transition my weekly high-tech column at the Toronto Star into a clean technology column. It began as a bi-weekly effort, but by the following year my transition was complete — Clean Break was a weekly column devoted to cleantech, and a first of its kind in North American for a major daily newspaper. This blog soon followed, one of the first cleantech blogs to hit the blogosphere. Parker’s Cleantech Group recognized this in 2005 by selecting me for the Cleantech Pioneer award. What Nick liked about the Clean Break column is that it was in the business section of the newspaper, which conveyed the idea that most of the technologies I was writing about weren’t destined to be money-losing propositions but were either competitive today or had the potential to be competitive; that tackling climate and other environmental issues through efficiency and using carbon-free technologies was a way to boost productivity and global competitiveness. Readers also liked the emphasis on solutions, as opposed to dwelling on environmental problems. I didn’t see myself as an environmental reporter, at least not of the traditional sort — that is, only investigating and exposing bad apples, and only telling readers how much things sucked. That was just too depressing. I liked highlighting innovation that was going to help get us out of the environmental mess we had created, and even better, help boost revenues and lower costs for companies and governments. I wanted to put less emphasis on environmental compliance (a pure cost) and more emphasis on the embrace of “clean” technologies because it was simply good for business. I thank the Toronto Star for letting me go in this direction, or at least not preventing me from doing so.

Much has changed in the 10 years that have followed. That whole hydrogen thing didn’t turn out as planned. Plug-in vehicles, hardly talked about a decade ago, have taken over and remarkably all of the top auto manufacturers now have pure electric or hybrid-electric models on the market. Sales haven’t been a strong as predicted, but the fact there are tens of thousands of plug-in vehicles on the roads and thousands of high-speed charging stations installed is a dramatic accomplishment in my view. Same goes for solar and wind technologies. Less than 600 megawatts of solar capacity were installed in 2003. That figure has surpassed 30,000 megawatts, meaning the market has grown 50-fold over the past decade, and we’ll see another 10-fold expansion by 2020. Currently there are about 96,000 megawatts of total solar capacity installed worldwide, a figure that’s expected to reach 330,000 megawatts in seven years. In other words, since starting my Clean Break column solar has gone mainstream — a combination of plunging prices and progressive government policies. The wind industry, which had an installed capacity of about 39,000 megawatts in 2003, has grown to have a total capacity that now stands at 283,000 megawatts. These are huge numbers. Last year, an astonishing $269 billion was invested in clean energy infrastructure. In 2010, investments in renewable energy exceeded investments in fossil fuelled power plants for the first time, a major global milestone. Venture capital in cleantech, depending on how you define it, jumped from about $1 billion to over $8 billion from 2005 to 2011 (it’s now around $6 billion). The market for cleantech is, generally speaking, a trillion-dollar global opportunity.

Media coverage of the industry — new and traditional — has also changed. In 2005 my blog was among a handful of blogs consistently covering the cleantech space, and my column was unique in North American, at least for a mainstream daily newspaper. Now, as I wrote in my book Mad Like Tesla, “I am but one small voice in a sea of dedicated news sites, columns, blogs, Facebook pages, and Twitterers all covering different angles of this clean energy revolution and advocating for a faster transition away from fossil fuels. We may complain that the transition is going too slowly — it can never move fast enough — but looking back it’s amazing we have come this far so quickly.” As coverage of the sector increased, my own writings became increasingly regional and local. Most of my Clean Break columns for the past few years have focused on my home province of Ontario or home city of Toronto. I’ve most enjoyed writing about Canadian or Ontario-based clean technology startups or innovators trying to raise the bar on efficiency and lower environmental footprints. My columns have covered LEDs, solar power, wind power, demand-response, green chemistry, smart grid innovation, water technologies, geothermal, biofuels (with a big focus on algae), electric vehicles, carbon capture and storage, nuclear, wave and tidal power, biogas, waste reduction, energy storage, advanced materials… you name it. I have learned so much, met so many wonderful and smart people, made new friends and played my own little part in helping Canadian companies get attention locally and globally. It has been tremendously satisfying.

Why am I writing all of this now? Well, because this July would have been the 10-year anniversary for my Clean Break column in the Toronto Star. Also, just before I went to Costa Rica earlier this month for vacation, I got a call telling me that my column had been cancelled. I can’t say it was entirely unexpected. When I left my full-time staff writing gig at the Star in 2010 to write Mad Like Tesla, the paper’s business editor at the time agreed on a handshake to let me keep writing the column. Three editors have come and gone from the business section since then and during each transition the axe was expected to come. It didn’t, and frankly, I’m amazed I made it this far. It’s been a great run. The fact is, the newspaper industry is going through a painful transition and there’s no indication this is temporary. In fact, the pain indicates something that may be terminal. The Star recently announced it was outsourcing its pagination and copy editing functions to save costs and that 55 jobs would be cut. Sections across the paper have been asked to slash budgets, and the axe falls easily on freelance columns. This is an unfortunate sign of the times. That my column was discontinued is also a sign of the times. Clean energy may be the future and climate change is the biggest threat to our existence, but that didn’t stop the New York Times from recently dismantling its own environmental reporting team and cancelling its popular green blog. This is both the knee-jerk reaction of an industry that’s suffering, and the reason why this industry is suffering — in my humble opinion.

To be fair to the Star, it did recently hire a global environmental reporter and global science and technology reporter. This is great news. Change is good, and people will get fresh coverage and viewpoints. Let’s hope they stay committed to these beats and give the stories that come out of them the priority and placement they deserve. Me, I’m having a blast as editor of Corporate Knights magazine, where I have been for nearly two years, and I hope to spend the next few years building this publication. We’re doing great things and insightful research — not just in cleantech, but around a number of issues where business and sustainability intersect. I encourage all my readers to sign up for Corporate Knights’ digital subscription, which you can get through iTunes by downloading our app in the App Store (We’re also available on Kindle through, and soon coming to the Android marketplace). Besides, I needed a break from the column and had been considering new directions for it for some time. Its Canada/Ontario/Toronto focus was appropriate for a paper like the Toronto Star, but I want to broaden the message and the audience. Over the coming months I will be looking at a national or North American media platform through which to revive the column, in partnership likely with Corporate Knights. In the meantime, I’ll continue to use this blog to highlight new technologies, emerging issues, breaking news, and whatever else tickles my fancy. The Clean Break brand is here to stay.

Finally, if you were a regular reader of my Clean Break column in the Star, thank you very much for tuning in. Many hundreds, possibly thousands, have reached out to me over the years to convey their appreciation or dislike of the column — fortunately it’s been more of the former. Sometimes people just wanted to exchange ideas. I can’t tell you how heart-warming it is to get an e-mail from a teacher who’s using my column as material for the classroom, or a call from a student who wants to interview me for a class project, or getting Tim Horton’s gift certificates in the mail from an anonymous person thanking me for doing what I’m doing, or getting a call from the founder of a startup who got venture capital funding because of an article I wrote, or having a politician tell me that my coverage of an issue had an impact on policy or legislation. Without readers — even the ones who call you an idiot, and there have been many — there’s no point in writing.

Unfortunately, the Toronto Star would not allow me to do a final farewell column to notify my readers that this is the end of the line, for now. Some of you might have noticed it was no longer being published. But most won’t notice, and I expect this will hold true for many of my colleagues still word-tapping at the Star. Columns come and go, and mine is no different. It would have been nice, however, to thank my Star readers more directly, rather than through the more limited audience that this blog attracts.

Lady Gaga tweets are not enough… movie/rock stars should unite for climate awareness, action

Back in the mid-1980s dozens of high-profile music artists from the United Kingdom, United States and Canada got together in their respective countries to raise awareness and stimulate discussion of famine in Ethiopia.

Bono, David Bowie and Sting helped lead Band Aid, the U.K. supergroup that created the song Do They Know It’s Christmas? This was followed by USA for Africa’s We Are The World, which included Michael Jackson, Bruce Springsteen and Bob Dylan.

Canada’s contribution was Northern Lights’ Tears Are Not Enough, featuring heavyweights Bryan Adams, Neil Young, Anne Murray and Geddy Lee.

In all, the three songs resulted in the sale of more than 35 million copies worldwide and shined a bright light on an issue that had received little attention by the mainstream media, politicians and the general public.

I couldn’t help but recall the impact of these songs, and the phenomenon of celebrity influence, while listening earlier this week to Stanford University professor Mark Jacobson, who spoke at an event at the University of Toronto co-hosted by several community groups, including the Citizen’s Climate Lobby and Post Carbon Toronto.

I’ll make the link between star power and Jacobson later in this column, but first some background on the good professor.

Jacobson is a bit of a rock star himself in academic circles, at least when it comes to another problem that’s putting millions – potentially billions – of lives at risk. He has spent his career trying to understand the global impacts of air pollution and climate change, as well as how to quickly and responsibly transition from our dependence on fossil fuels to a world powered by renewable energy.

“Air pollution alone kills 2.5 to 3 million people at least a year worldwide,” he told those gathered to attend his Toronto lecture. He then rattled off a list of other problems associated with fossil fuels—rising global temperature and sea level, record Arctic ice loss, more frequent extreme weather events, and volatile energy prices, to name a few.

“These are drastic problems that require drastic solutions, and we think they need to be addressed immediately. We can’t wait 20 or 30 years, which is why we’ve really got to focus on technologies that exist today, that can be implemented for the most part right away, and that can be implemented at large scale.”

Jacobson caught people’s attention three years ago with his co-authored article A Plan To Power 100 Percent of the Planet With Renewables, which was the cover story for a 2009 issue of Scientific American.

Many roll their eyes at the suggestion that renewables can do it all for us, but one by one Jacobson’s article dispelled many myths about green power and convincingly argued that wind, water and sun could do the heavy lifting if we had the collective will power to make it happen.

It analyzed the impacts of each type of “clean” energy source independently, including land and water footprint, the materials required to make it, how much pollution would be created during its full lifecycle, and overall contribution to global warming.

Wind turbines, various forms of solar technology, hydropower and geothermal plants, and to a lesser extent wave and tidal energy, got top marks. Nuclear, coal with carbon capture and storage, natural gas and biomass didn’t make the cut.

In the area of transportation, he favoured electric or hydrogen-powered vehicles over those that used compressed natural gas or biofuels such as ethanol.

“Why not natural gas?” he said last week. “Because it releases at least 50 to 70 times more carbon and air pollution than wind energy per kilowatt-hour generated… It’s a bridge fuel to nowhere.”

Jacobson has calculated that a world where all industry and transportation is powered by renewables would require installation of 3.8 million wind turbines, 1.7 billion residential and commercial rooftop solar systems, about 90,000 solar plants each 300 megawatts in size, 5,350 geothermal plants 100 megawatts in size, and about 1.5 million wave and tidal devices.

It seems like a lot, but it’s all relative. Consider the estimated 20 to 30 million abandoned oil and gas wells worldwide, or the many millions of smokestacks that dot our city and urban landscapes. Considers that the planet is wrapped in a mesh of more than two million kilometres of pipeline infrastructure, enough to stretch to the moon and back nearly three times.

His renewables plan, he pointed out, would take up less than 1 per cent of land space on the planet.

Now comes the star power. Jacobson has teamed up with the greenest, most powerful ally one could imagine: the Incredible Hulk. Well, actually actor Mark Ruffalo, who played the Hulk in The Avengers movie.

They’re leading an initiative called The Solutions Project, which is trying to bring together high profile scientists, business people, investors, movie makers and Hollywood stars in an effort to drive home the message that 100-per cent renewable energy is not only doable, but should be done.

Their first effort, to be announced shortly, will be to develop a comprehensive green plan for New York State, followed by other states and eventually other countries.

Actors Leonardo DiCaprio and Scarlett Johansson are lending their star power to the cause, along with documentary movie director Josh Fox, celebrity entrepreneur Elon Musk, and philanthropist Eileen Rockefeller.

Jacobson and Ruffalo, who co-authored an article for Huffington Post that appeared in June, said their goal is to “inspire millions to take part in an energy revolution.”

“Today, with social media and the reach of pop culture, we can educate people and achieve what was unthinkable five years ago,” they wrote. “It is up to us to grab hold of our potential and change our world for the better.”

Individual tweets from Lady Gaga and Justin Bieber are not going to change things. Having celebrities join forces with scientists and policymakers against a global threat like climate change, as they did for African famine in the mid-80s, just might.

For this reason, Jacobson is on the right track.

Tyler Hamilton, author of Mad Like Tesla, writes weekly about green energy and clean technologies.