It’s shameless self promotion, I know, but this is how you create awareness of books, and the point of writing Mad Like Tesla was to create awareness of the innovation going on around clean energy and the immense barriers inventors and entrepreneurs face. I also wanted to celebrate those much-needed risk takers in society, without whom we will never have the kind of breakthroughs necessary to tackle our energy demons. It’s part of the reason I write and have maintained this Clean Break blog for the past six years, without financial gain. It’s a labour of love, as time consuming as it often can be.

Mad Like Tesla: Underdog Inventors and Their Relentless Pursuit of Clean Energy was launched this month and has been well-received. The reviews so far have been positive, and awareness of the book is slowly building. But not fast enough. I want to take this moment to ask my readers, many of whom have already purchased the book (thank you!), to help spread the word. Share this link or the Mad Like Tesla website (www.madliketesla.com) on social media sites such as Facebook and Twitter. Refer to it when commenting on the various blogs you might follow. And for my media friends out there — whether in the mainstream press or the blogosphere — please consider a review, or alternatively, I’m happy to chat about the many odd and inspiring stories in this book. Please see press release here.

Thank you all for your ongoing interest and support. BTW: Many have asked, so I’m happy to report that the e-book version of Mad Like Tesla is now available at Amazon.com.

Okay, did anyone get that Pet Shop Boys reference in the headline? I kinda like it.

My Clean Break column today begins with a look at a new Web-based beta service launched by a Texas company called Nautical Monkey, and how the trend in peer-to-peer vehicle sharing is poised to expand into many new areas beyond the road. Nautical Monkey was designed to match up people who own boats with people who want to use boats but don’t want the hassle of owning one. The service let’s boat owners make some money on the side for the majority of the year when the boat sits idle, while also providing a way for folks like me — who could never justify buying a decent-sized boat and wouldn’t want the headache of owning one — to partake in the nautical experience without breaking the bank or my marriage. As I say in the column, it’s Craigslist meets Facebook meets Zipcar, with a twist on the traditional time-share model used today by vacationers. Nautical Monkey charges $10 a month for the service, and with that you get all the tools you need to connect with someone and manage the relationship.

It’s very interesting how technology is truly beginning to enable this whole peer-to-peer culture of asset sharing. We have services today like Zipcar (or, for my local homeys in Toronto, AutoShare), which is to car use what Napster was to digital music — a centrally managed system shared by many (though unlike Napster, Zipcar actually owns the asset it’s sharing). Now, we’re starting to see true peer-to-peer vehicle sharing services, where anybody with a car in their driveway can “rent” out their vehicles to neighbours and local strangers. Services like this — Getaround, RelayRides, Spride and Buzzcar among them — are more like all those music-sharing sites that use the BitTorrent platform. It’s not a direct analogy, but close enough. P2P vehicle sharing gets around the requirement for some centrally managed and owned fleet, which can become costly and can’t be done economically when expanding into less dense (i.e. suburban) areas. Now, there are major hurdles to overcome, such as murky insurance laws and logistical challenges, but I’m sure these will be dealt with over time and that first-generation car share providers will help legitimize the approach. For example, Montreal’s Communauto is the first in Canada that appears to be taking this on with the coming launch of a P2P vehicle sharing pilot project.

Now, Nautical Monkey comes along and brings the P2P sharing model to boats. The company has already indicated it’s interested in expanding the model to recreational vehicles, planes, and a host of other “assets” that I’m sure many people would feel comfortable sharing. As more people do, it lowers consumption and the energy required to feed higher consumption, and it creates positive behaviour. Car-share members, for example, tend to walk more, bicycle more, and take more public transit. Let’s face it folks, there’s no reason we all have to own this “stuff.”

Where will the P2P-sharing journey take us? Kayaks, lawn mowers, camping equipment, pressure washers, etc…  the opportunities are endless, and it may pose a significant threat in the not-so-distant future to traditional physical rent-all outlets.

Hi all, I’m delighted to report that the first review of my upcoming book, Mad Like Tesla: Underdog Inventors and Their Relentless Pursuit of Clean Energy, is in and it’s, well, pretty encouraging. Here’s what Library Journal, an important industry trade magazine used as a purchasing guide by library buyer and book wholesalers, had to say:

Hamilton, energy and technology writer for the Toronto Star, examines some of the latest, most far-out green energy innovations and the people behind them. How far-out? Take, for example, a retired engineer’s idea to produce electricity via an artificial tornado, or a plan for a space-based power station that would harvest the sun’s energy, using microwaves to beam it down to earth. Other gizmos and processes seem more amenable to commercial success and social acceptance: Hamilton tells of a secretive company called EEStor that claims to have made a breakthrough in energy storage, and of a team building a low-cost nuclear fusion reactor. He strikes a fine balance between hope and hard realism when considering barriers to energy transition. As the “tornado guy” says, upon considering financial and regulatory obstacles: “Holy crap, that’s a lot to get through.” VERDICT: Mad Like Tesla is easy to get through, even for readers with only a basic knowledge of energy issues. Hamilton makes complex technologies comprehensible, and he clearly enjoys the remarkable human stories behind the science. Many of the risk takers and visionaries portrayed are Canadian (rocker Neil Young makes a cameo appearance!), but this book’s strong appeal should transcend all borders.

Can’t complain with that. The book is scheduled for public release on Sept. 1 and is already available for pre-order on a number of sites, including Amazon.com/Amazon.ca and Indigo.ca. The book won’t break the bank, either. We decided to do paperback release on first run to make the book more accessible to a larger audience. You can likely pick it up for $13 or so. I built a Web site I’m not entirely happy with, so plan to have a newly designed site finished by the end of August. Stay tuned!

I already posted on L.A.-based Rentech’s plans to build a $500-million jet fuel biorefinery four hours north of Sault St. Marie, Ontario, using residual crown timber. My latest Clean Break column looks at that project in more detail and against the backdrop of a coming European Union aviation “carbon” tax that will hit all airlines flying into the EU on Jan. 1, 2012.

Also, I had a chance to attend a panel at the BIO World Congress conference in Toronto this week on the challenges of producing renewable jet fuel. The panellists all agreed that producing low-carbon jet fuel from algae, jatropha, camelina and wood was not only technically doable but could be done economically. The potential problem, as one panellist pointed out, is that producers may opt first to make higher value products, such as green chemicals and nutriceuticals, which can fetch a much higher price per litre and, by association, a higher profit. In other words, we can make the green jet fuel, but will we use it as jet fuel?

So far, that’s Rentech’s intention — but will it change its mind? Either way, from a climate perspective, the end product will still presumably displace petroleum-based feedstocks, so it would seem all good in the end.

It’s getting crowded on this rock.

The United Nations, which tracks world population growth, has upped its estimates. We know that we’ll pass the seven billion mark sometime this October, but the U.N. is now saying we could hit 10 billion within the century – nearly a billion more than expected. Actually, by 2050 we will likely hit 9.3 billion. For some perspective, the planet held five billion people back when Johnny Depp was just starting his career on the TV show 21 Jump Street (Yes, I admit, I was a huge fan of that show). That was the mid-1980s – not so long ago, is it?

Ten billion people are a lot of mouths to feed, bodies to hydrate and families to shelter. It translates into more vehicles on roads, more gigawatts of electricity demand, and more land needed for growing crops. And dramatically more garbage and pollution. It will become much more difficult for supply to meet this demand. Commodity prices will continue to rise, as they have been. Fresh water resources will become more scarce. Regional conflicts will grow. Greenhouse gas emissions will rise. This isn’t scaremongering, this is reality. Even climate skeptics must appreciate that the current path is unsustainable. Global warming isn’t the only reason to be concerned.

Now, reducing waste, eliminating inefficiency and doing things in a more intelligence way will help, but ultimately dealing with the planet’s population explosion will also require a complete rethinking of where we get energy and how we use it. We can’t simply “shoe-horn” renewables into an existing fossil-fuel infrastructure, at least not in the long term. We need to imagine an infrastructure that puts renewables and low-emission energy sources first, and then begin the difficult task of making the transition. Many barriers (entrenched interests, risk aversion, lack of political leadership and citizen buy-in) will need to be overcome, but what’s the alternative?

The Intergovernmental Panel on Climate Change released a short preview of an upcoming report today that asserts we can make the transition. It concludes that nearly 80 per cent of the world’s energy supply could by 2050 be met through deployment of renewable energy technologies — particularly those that capture solar energy. Now, it’s a highly optimistic scenario, but it’s what we need to help keep GHG emissions below 450 parts per million and keep the global temperature from rising beyond 2 degrees C.

Are we too intimidated by the daunting task ahead? Perhaps that’s part of the problem. The IPCC spends many years putting together a massive and comprehensive report on the climate and then plunks it down for all the world to see. It’s information overload — simply too much to digest in one sitting — and it gives the impression that we have a problem that’s too big to tackle. The IPCC’s Fourth Assessment was roughly 3,000 pages! The Fifth Assessment, currently in the works, will be an equally large tome filled with depressing conclusions and broad calls for action that no countries appear ready to embrace.

I agree with folks like Andrew Weaver from the University of Victoria, who is perhaps Canada’s top climate scientist. He says we need to start targeting the science and dividing the problem into smaller, more manageable chunks. ”The science behind the problem is so utterly solid is that what we need to do is start carving pieces off and dealing with those,” Weaver recently told me. (more…)