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55 “clean energy” projects get $82 million in federal funding… Great news, despite the calculated timing

Monday, May 13th, 2013

xpkkqThe money that was set aside for clean energy initiatives in the federal Conservative government’s 2011 budget is finally beginning to trickle out, and while it’s a welcome boost for 55 project proponents — including 15 pre-commercial demonstration projects — the timing of this $82-million announcement is suspect. After all, Canada has been criticized for its weak environmental performance as it awaits approval of the Keystone XL pipeline project. “There needs to be more progress,” said David Jacobson, U.S. Ambassador to Canada, after President Obama’s State of the Union address in February. Basically, the U.S. position is that if Canada (and Alberta) doesn’t start pulling its weigh on environmental efforts it will make the decision to approve a pipeline project that much more difficult for the Obama administration. Since then, the Harper Conservatives — and oil sands proponents, including Natural Resources Minister Joe Oliver — have been on the defensive, making regular trips to Washington, D.C., to “educate” the Americans about how much Canada is doing on the environmental file. This would include weaning ourselves off coal, which of course is not what’s happening in Alberta or anywhere else in Canada except Ontario. But whatever, that has never stopped this federal government from repackaging the efforts of others to look like their own, or throwing money at something in the 11th hour to rework perceptions and ultimately get their way, despite the reality. Rather than confront the problem of climate change head on, my federal government shamefully responds to criticism by bad-mouthing the likes of NASA scientist James Hansen and former U.S. vice-president Al Gore, dismissing both as misinformed on the matter. Uh, yeah… right.

All that said, I’m impressed with the diversity of projects being funded with this $82 million. They include:

  • A commercial demonstration of a system that manages electric-vehicle charging stations in Quebec;
  • Demonstration of a wind-biomass-battery system in the north of Quebec where there’s heavy reliance on diesel;
  • Integration of wind energy in diesel-based generation systems to power remote mining operations;
  • The study of Very Low Head hydro turbines, a promising technology that opens up hydroelectric generation opportunities across Canada;
  • A project to tap low-temperature geothermal energy for power production;
  • Advancing efficiency and reducing the cost of in-stream tidal energy;
  • Development and testing of prototypes of “plug and play” building-integrated solar PV and thermal systems;
  • A project to recover energy from refrigeration waste heat;
  • Advancing a process that takes syngas made from the gasification of municipal solid waste and turns it into drop-in jet and diesel fuel;
  • Researching and developing a super-efficient air-source heat pump that can provide heating in very cold climates and cooling during summers at low cost;
  • An inventory and analysis of recoverable waste heat sources from industrial processes in Alberta;
  • Development of a pre-commercial thermoacoustic engine that is super efficient and can be used for co-generation applications.

In addition to the above-mentioned projects, there is a big emphasis on technologies that help reduce the environmental footprint of the oil sands, as well as coal-fired power production   in provinces that are heavy coal users, such as Alberta and Nova Scotia. Indeed, roughly a quarter of the funds has been earmarked for projects aimed at reducing the environmental impacts of fossil-fuel production and use (or perpetuating the production and use of fossil fuels, depending on how you view it). I have mixed feelings about this. One part of me says, “Great, we really need to reduce emissions and water contamination/consumption related to the oil sands and burning coal.” The other part of me says, “Oh great, more window dressing. This will make it look like the federal government is doing something without actually doing something, as these technologies are unlikely to have an impact anytime soon. We’re screwed.”

Two projects in Nova Scotia that are being funded will focus on scoping out ideal sites for geological sequestration of CO2 and coming up with a monitoring and verification standard to make sure CO2 injected underground isn’t leaking out — i.e. will stay underground. Money is also being given to a Quebec company called CO2 Solutions, which I’ve written about many times over the years. This company, demonstrating biomimicry in action, has developed an enzyme that can extract CO2 from industrial effluent emissions. It will use the new funding to support a pilot-scale facility that can capture 90 per cent of C02 from an oil sands in situ production and upgrading operation. “This is expected to result in cost savings of at least 25 per cent compared to conventional carbon capture technology,” according to the government funding announcement.

One project will look at whether impurities in CO2 have an impact on the capture, transport and underground storage of CO2, while another will study geological sites in the Athabasca area (i.e. where the oil sands are located) that are ideal for underground storage of CO2. Funding will also be used to investigate the use of non-aqueous solvents to extract bitumen, thereby reducing the energy needed to create steam (i.e. reducing water needs and the proliferation of toxic tailing ponds). Efforts to improve the efficiency of steam-assisted gravity drainage processes and reduce the environmental impacts of tailing ponds are also being funded. On the water front, one project will explore the ability to use non-potable, briny water to create steam for oil sands production, while another will demonstrate a technology that can clean up and recycle the waste water used during oil sands production. In total, about $21 million will go toward all of these projects, designed to help “dirty” energy become — or look — much cleaner.

In a separate announcement, the federal government also disclosed plans to support construction of a $19-million facility in Alberta that will use algae to recycle industrial CO2 emissions, in this case emissions from an oil sands facility operated by Canadian Natural Resources Ltd. This is great news for Toronto-based Pond Biofuels, a company I have written about extensively and which currently operates a pilot facility at St. Mary’s Cement, where it grows algae from kiln emissions. The end goal of this three-year oil sands project is to use the algae to create commercial biofuels and other bioproducts. All of this innovation is important, and funding of these projects — as well as the recent re-funding of Sustainable Development Technology Canada, an important supporter of cleantech innovation in my country – is encouraging. Yet, it’s not getting us to where we need to be. Nowhere close.

We’ve been down this capture-and-hide carbon path before. A handful of high-profile projects announced several years ago have still led nowhere, and two have already been cancelled. Yet the federal government, and Alberta, is still putting most of its eggs in the CCS basket. Indeed, they’re still heavily promoting this idea of a new pipeline network that will carry CO2 from the oil sands and other heavy emitters to sequestration sites. Alberta Energy Minister Ken Hughes recently touted this proposed pipeline as a “Trans-Canada highway for Carbon.” Here’s a question: If the industry and federal government can support the ambitious idea of building a cross-Canada network of CO2-carrying pipelines, why does it poo-poo the idea of a Trans-Canada power transmission corridor that could carry clean hydroelectric, wind and solar power from where it’s abundant to where it’s needed? The positioning is proof that moving toward a low-carbon world is not about can’t-do, it’s about won’t-do; it’s about protecting established industries and infrastructure and preventing a cleaner, 21st-Century alternative from emerging.

Again, the recent round of innovation funding is good news. But let’s look at the reality: Last week we sadly hit 400 parts per millions (ppm) of CO2 in our fragile atmosphere, a level never before experienced in human history. Many scientists say 350 ppm is where we should be, and certainly we shouldn’t go much past 400 ppm. We’re heading in the wrong direction, and notoriously conservative organizations like the International Energy Agency and the World Bank are now even sounding the alarm. If the federal and Alberta governments really want to prove to the Americans — and Canadians — that they’re serious about climate change, they would complement their innovation spending with a recognition that the oil sands extraction machine can’t continue its current fast pace of growth, and that some day — in 10, 20, 30 years — the oil orgy must come to a complete end. This is true of all “carbon bombs” being developed around the world, not just the oil sands. And if we are to adequately prepare for that day, we need to carefully transition to a low-carbon economy. That means taxing carbon, a policy approach now being encouraged by both the IEA and World Bank and accepted by most credible economists. That means creating a realistic vision for the country and working toward it — and by “realistic” I mean recognizing that perpetuating the growth (or current rate) of oil sands production and coal use is not an option.

This isn’t about educating people so they are “made” to know better about the oil sands’ alleged strong environmental record. This isn’t about clever public relations campaigns and slick and deceptive advertising meant to pull the wool over the eyes of consumers and voters. This isn’t about targeted funding announcements to make a government appear that it cares. This is about facing facts, and preparing for eventualities. Canada isn’t doing that, and soon enough, Mother Nature is going to spank our sorry asses.

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Tags: Al Gore, Canada, CO2 Solutions, federal government, James Hansen, Pond Biofuels, SDTC
Posted in biofuels, carbon capture, cleantech, efficiency, electric vehicles, emissions, Energy-From-Waste (EFW), geothermal, green politics, grid, ontario, solar, transportation, Uncategorized, water, wave power, wind | 1 Comment »

Clean Break column in Toronto Star ends a 10-year run…

Monday, March 25th, 2013

photoIt was a trip to Iceland in June 2003, just months after the birth of my first daughter, that the immense need for and potential of clean energy first landed on my radar. The Toronto Star agreed to send me there so I could write about Iceland’s efforts to transition to a hydrogen economy. I toured several of the country’s geothermal and hydroelectric facilities. I rode on hydrogen fuel cell buses. I swam in the Blue Lagoon. I spoke with some of the leading academics and engineers in the world working on the hydrogen puzzle. I came back inspired, hungry to learn more — not just about fuel cells and hydrogen, but about this whole emerging area of clean technology, or “cleantech.” It helped that Canadian fuel cell pioneers Ballard Power and Hydrogenics had already captured my interest, but once I looked beyond the “hype about hydrogen” I saw a great diversity of clean technologies at various stages of development. Further boosting my enthusiasm was Nick Parker, founder of the Cleantech Group and the man who coined the term “cleantech.” It was about that time that I first met Nick at a venture capital conference in Toronto. I had covered the technology and telecom scene for five years and was getting bored. The market had tanked. No longer was it interesting to write about faster routers and fatter broadband services. I was more drawn to the optical engineers who left telecom behind and decided to use their skills to boost the potential of solar PV technology and LEDs. Nick and the handful of companies he brought to the venture capital conference only had a small piece of the floor, but they were the most fascinating to cover. I was hooked.

Within just a couple of months after my trip to Iceland, I decided to transition my weekly high-tech column at the Toronto Star into a clean technology column. It began as a bi-weekly effort, but by the following year my transition was complete — Clean Break was a weekly column devoted to cleantech, and a first of its kind in North American for a major daily newspaper. This blog soon followed, one of the first cleantech blogs to hit the blogosphere. Parker’s Cleantech Group recognized this in 2005 by selecting me for the Cleantech Pioneer award. What Nick liked about the Clean Break column is that it was in the business section of the newspaper, which conveyed the idea that most of the technologies I was writing about weren’t destined to be money-losing propositions but were either competitive today or had the potential to be competitive; that tackling climate and other environmental issues through efficiency and using carbon-free technologies was a way to boost productivity and global competitiveness. Readers also liked the emphasis on solutions, as opposed to dwelling on environmental problems. I didn’t see myself as an environmental reporter, at least not of the traditional sort — that is, only investigating and exposing bad apples, and only telling readers how much things sucked. That was just too depressing. I liked highlighting innovation that was going to help get us out of the environmental mess we had created, and even better, help boost revenues and lower costs for companies and governments. I wanted to put less emphasis on environmental compliance (a pure cost) and more emphasis on the embrace of “clean” technologies because it was simply good for business. I thank the Toronto Star for letting me go in this direction, or at least not preventing me from doing so.

Much has changed in the 10 years that have followed. That whole hydrogen thing didn’t turn out as planned. Plug-in vehicles, hardly talked about a decade ago, have taken over and remarkably all of the top auto manufacturers now have pure electric or hybrid-electric models on the market. Sales haven’t been a strong as predicted, but the fact there are tens of thousands of plug-in vehicles on the roads and thousands of high-speed charging stations installed is a dramatic accomplishment in my view. Same goes for solar and wind technologies. Less than 600 megawatts of solar capacity were installed in 2003. That figure has surpassed 30,000 megawatts, meaning the market has grown 50-fold over the past decade, and we’ll see another 10-fold expansion by 2020. Currently there are about 96,000 megawatts of total solar capacity installed worldwide, a figure that’s expected to reach 330,000 megawatts in seven years. In other words, since starting my Clean Break column solar has gone mainstream — a combination of plunging prices and progressive government policies. The wind industry, which had an installed capacity of about 39,000 megawatts in 2003, has grown to have a total capacity that now stands at 283,000 megawatts. These are huge numbers. Last year, an astonishing $269 billion was invested in clean energy infrastructure. In 2010, investments in renewable energy exceeded investments in fossil fuelled power plants for the first time, a major global milestone. Venture capital in cleantech, depending on how you define it, jumped from about $1 billion to over $8 billion from 2005 to 2011 (it’s now around $6 billion). The market for cleantech is, generally speaking, a trillion-dollar global opportunity.

Media coverage of the industry — new and traditional — has also changed. In 2005 my blog was among a handful of blogs consistently covering the cleantech space, and my column was unique in North American, at least for a mainstream daily newspaper. Now, as I wrote in my book Mad Like Tesla, “I am but one small voice in a sea of dedicated news sites, columns, blogs, Facebook pages, and Twitterers all covering different angles of this clean energy revolution and advocating for a faster transition away from fossil fuels. We may complain that the transition is going too slowly — it can never move fast enough — but looking back it’s amazing we have come this far so quickly.” As coverage of the sector increased, my own writings became increasingly regional and local. Most of my Clean Break columns for the past few years have focused on my home province of Ontario or home city of Toronto. I’ve most enjoyed writing about Canadian or Ontario-based clean technology startups or innovators trying to raise the bar on efficiency and lower environmental footprints. My columns have covered LEDs, solar power, wind power, demand-response, green chemistry, smart grid innovation, water technologies, geothermal, biofuels (with a big focus on algae), electric vehicles, carbon capture and storage, nuclear, wave and tidal power, biogas, waste reduction, energy storage, advanced materials… you name it. I have learned so much, met so many wonderful and smart people, made new friends and played my own little part in helping Canadian companies get attention locally and globally. It has been tremendously satisfying.

Why am I writing all of this now? Well, because this July would have been the 10-year anniversary for my Clean Break column in the Toronto Star. Also, just before I went to Costa Rica earlier this month for vacation, I got a call telling me that my column had been cancelled. I can’t say it was entirely unexpected. When I left my full-time staff writing gig at the Star in 2010 to write Mad Like Tesla, the paper’s business editor at the time agreed on a handshake to let me keep writing the column. Three editors have come and gone from the business section since then and during each transition the axe was expected to come. It didn’t, and frankly, I’m amazed I made it this far. It’s been a great run. The fact is, the newspaper industry is going through a painful transition and there’s no indication this is temporary. In fact, the pain indicates something that may be terminal. The Star recently announced it was outsourcing its pagination and copy editing functions to save costs and that 55 jobs would be cut. Sections across the paper have been asked to slash budgets, and the axe falls easily on freelance columns. This is an unfortunate sign of the times. That my column was discontinued is also a sign of the times. Clean energy may be the future and climate change is the biggest threat to our existence, but that didn’t stop the New York Times from recently dismantling its own environmental reporting team and cancelling its popular green blog. This is both the knee-jerk reaction of an industry that’s suffering, and the reason why this industry is suffering — in my humble opinion.

To be fair to the Star, it did recently hire a global environmental reporter and global science and technology reporter. This is great news. Change is good, and people will get fresh coverage and viewpoints. Let’s hope they stay committed to these beats and give the stories that come out of them the priority and placement they deserve. Me, I’m having a blast as editor of Corporate Knights magazine, where I have been for nearly two years, and I hope to spend the next few years building this publication. We’re doing great things and insightful research — not just in cleantech, but around a number of issues where business and sustainability intersect. I encourage all my readers to sign up for Corporate Knights’ digital subscription, which you can get through iTunes by downloading our app in the App Store (We’re also available on Kindle through Amazon.com, and soon coming to the Android marketplace). Besides, I needed a break from the column and had been considering new directions for it for some time. Its Canada/Ontario/Toronto focus was appropriate for a paper like the Toronto Star, but I want to broaden the message and the audience. Over the coming months I will be looking at a national or North American media platform through which to revive the column, in partnership likely with Corporate Knights. In the meantime, I’ll continue to use this blog to highlight new technologies, emerging issues, breaking news, and whatever else tickles my fancy. The Clean Break brand is here to stay.

Finally, if you were a regular reader of my Clean Break column in the Star, thank you very much for tuning in. Many hundreds, possibly thousands, have reached out to me over the years to convey their appreciation or dislike of the column — fortunately it’s been more of the former. Sometimes people just wanted to exchange ideas. I can’t tell you how heart-warming it is to get an e-mail from a teacher who’s using my column as material for the classroom, or a call from a student who wants to interview me for a class project, or getting Tim Horton’s gift certificates in the mail from an anonymous person thanking me for doing what I’m doing, or getting a call from the founder of a startup who got venture capital funding because of an article I wrote, or having a politician tell me that my coverage of an issue had an impact on policy or legislation. Without readers — even the ones who call you an idiot, and there have been many — there’s no point in writing.

Unfortunately, the Toronto Star would not allow me to do a final farewell column to notify my readers that this is the end of the line, for now. Some of you might have noticed it was no longer being published. But most won’t notice, and I expect this will hold true for many of my colleagues still word-tapping at the Star. Columns come and go, and mine is no different. It would have been nice, however, to thank my Star readers more directly, rather than through the more limited audience that this blog attracts.

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Tags: Clean Break, Toronto Star, Tyler Hamilton
Posted in biofuels, carbon capture, cleantech, conservation, education, efficiency, electric vehicles, emissions, energy storage, Energy-From-Waste (EFW), events, financing, fuel cells, geothermal, green politics, grid, Main Page, nuclear, ontario, peak oil, solar, transportation, Uncategorized, water, wave power, wind | 15 Comments »

Offshore wind opportunity grows in the Great Lakes, but not in Ontario

Saturday, March 9th, 2013

Is the offshore wind opportunity in Ontario permanently dead in the water?

It was in February 2011 – an election year—when the Liberal government abruptly killed the ambitions of any wind developer looking to place wind turbines in the Great Lakes. It booted offshore wind out of the feed-in tariff program and it suspended all applications, citing the need for more scientific research until, in the words of the environment minister, there is assurance “any offshore wind developments are protective of the environment.”

That’s a pretty high standard. Can any energy development really protect the environment?

Never mind that government scientists have been studying the issue since at least 2007, or that when a previous moratorium on offshore wind development was lifted in 2008, then-premier Dalton McGuinty was convinced that such developments could be done in a way that would not compromise ecosystems.

But more studies were needed. Fair enough.

So where are these studies?offshore

As the Star’s John Spears reported last month, three studies were posted on the Ministry of Natural Resources’ website in February – two dealing with impacts on aquatic species and fish habitat, and one a more comprehensive engineering impact study.

Strangely, all three were completed and submitted to the government in spring-summer 2011. It’s not clear why it took 18 months for them to become publicly known, or what has been done since then.

It’s also not clear how many more studies are coming, what kinds of studies are still needed, when they will all be completed, and if, once completed, the ministry has any intention of reconsidering the moratorium.

“We still need to gather more information.” That’s all ministry spokesperson Jolanta Kowalski was prepared to answer when repeatedly asked the questions. The natural resources ministry, she added, “will work with the Ministry of Environment and other agencies to help determine future research and science priorities and activities.”

In other words, there’s no rush. They’re still determining. Still gathering. I can’t remember any other energy source being put through so much study for so long before a single kilowatt was produced, except perhaps the kind that creates highly radioactive waste.

Here’s some perspective: two years ago Ontario was in a strong position to lead the world on freshwater offshore wind development, attract a major turbine manufacturer, establish a compelling local supply chain, and create many thousands of jobs. Today, the government is being sued for billions of dollars for turning its back on this potential, not to mention the investors it originally wooed.

Meanwhile, Ohio has picked up the slack. The non-profit Lake Erie Energy Development Corporation (LEEDco) received $4 million (U.S.) last month from the U.S. Department of Energy that will go toward engineering, design and permitting work for its “Icebreaker” offshore wind project.

Icebreaker will be a five-turbine (possibly nine) offshore wind farm located about 11 kilometres off the shoreline of Cleveland. It will have the potential to generate more than 20 megawatts of electricity, and will be a first-of-its-kind in North America.

Turbine manufacturer Siemens, wind developer Freshwater Wind, Case Western Reserve University and municipal governments in the area are partners in the project. LEEDCo’s goal is to see 1,000 megawatts of offshore wind developed by 2020 within Ohio’s jurisdiction.

That could have been us. Note that Siemens used to have an interest in partnering up in Ontario until we abandoned all talk of offshore wind.

Is it that the studies Ontario has conducted to date suggest the risks to the environment and health are too high to proceed? No. They do highlight some real risks, but they also draw attention to the many benefits and point out ways to minimize the risks.

“If care is taken to properly site project locations, avoid sensitive habitat areas, employ available options or continue to develop new options for mitigation, and conduct appropriate biological monitoring, the potential impacts of offshore wind power production could in fact be minimal,” concludes one of the studies from the natural resources ministry’s own aquatic research group.

The study goes on to talk about the limitations of doing lab and computer-model studies. “We cannot fully understand the environmental impact that a wind power project will have until we are able to study the response of the local system to the construction and operation of an actual installation in the field.”

It suggests that the next step be small-scale pilot projects, at minimum. “Ultimately, however, the greatest and most valuable knowledge would be gained through focused research and monitoring at commercial-scale demonstration projects throughout the construction phase and over the long-term during operation. Looking ahead, collaboration between government, industry and academic partners to plan and initiate this type of project would be highly valuable.”

That’s exactly what the Ohio consortium is doing.

Nobody is saying that Ontario should run out and develop 1,000 megawatts of wind tomorrow. But the current surpluses being experienced in the province’s electricity system won’t last forever. Coal generation will be gone within the year. Aging nuclear reactors will soon enough be taken offline for refurbishment or decommissioning.

The power crunch will come. Offshore wind, responsibly developed and set back far enough from the shore, could be an important part of Ontario’s clean energy mix. If we need more research, maybe it’s time we actually dipped our feet in the water and actually built something we can properly study.

Or we can just look over our neighbour’s shoulder.

Tyler Hamilton, author of Mad Like Tesla, writes weekly about green energy and clean technologies.

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Tags: offshore wind
Posted in ontario, wind | 5 Comments »

Plans for green jet fuel plant in Ontario north flame out

Friday, March 1st, 2013

BurningFuelsComparisonNearly two years ago, an LA-based company called Rentech Inc. announced plans to build a biofuels plant four hours north of Sault St. Marie, Ontario. It would use forest waste and “unmerchantable” tree species for making renewable jet fuel and naphtha, a chemical feedstock used to make all sorts of products. That plant was supposed to be operational in 2015. It was supposed to employ up to 1,000 people during peak construction, and keep 83 people directly employed full time in a region of the province that could really use those jobs.

Ain’t gonna happen, it seems.

The company put out a press release last night announcing that it is ceasing operations, reducing staff, and eliminating all R&D related to new technology development. And yes folks, I’m told that would includes its Ontario “Olympiad” project, which was to use a Fischer-Tropsch process to turn biomass into 85 million litres of green fuel annually. It means the deal Rentech signed with the Ontario government that gave it access to up to 1.1 million cubic metres of Crown timber is effectively dead wood. The question is whether those access rights will be transferred to one of the competing projects from local companies that bid against Rentech and lost.

It’s funny (or not so funny) how many grand announcements from government never actually come to fruition. This, in my view, could have been a good project. It’s a shame for the people living in that region. They could have used the economic boost.

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Tags: jet fuel, Olympiad, ontario, Rentech
Posted in biofuels, cleantech, Energy-From-Waste (EFW), ontario | 7 Comments »

Is guilt the path to serious climate action? New labelling campaign wants to test theory that guilt works

Monday, February 25th, 2013

label-low_1You drive up to the gas pump, grab the nozzle and start filling up your car or SUV. Captive for a good two minutes, you look down and see a label on the handle of the nozzle showing a little boy staring out a window, his sad face reflecting in the glass.

“Use of this fuel product contributes to climate change which may cause anxiety and depression in children.”

Ouch. That hurts.

It’s just one of several messages that Toronto resident Robert Shirkey wants featured on gas-pump nozzles across the city, or any municipality tired of waiting for federal action on climate change.

Shirkey, a municipal lawyer, has done his research. Turns out that municipalities have the legal authority to make gas stations put the warning labels – similar to the kind now found on cigarette packages—on pump nozzles.

He’s now pitching the concept to those Toronto councillors most likely to champion the effort within city hall. The big question, of course, is whether warning labels that make us feel guilty for filling up is an effective strategy?

Will pictures of an oil-soaked duck, malnourished children roaming an African desert, or at-risk Arctic caribou convince us to ditch the car? By warning us that filling up “may harm wildlife and damage ecosystems”, “cause drought and famine” or “put up to 30 per cent of species at likely risk of extinction”, are we more likely to take transit, ride a bicycle, or purchase an electric vehicle?

Or, are they just going to make people angry? Desensitized?

Shirkey has been thinking about these questions since 2011, when the idea first popped into his head. He decided then to run for city council so he could effect change from the inside.

That plan got interrupted, however, when he opened up his own legal practice. Life got busy and his political ambitions were put on the backburner. Then one day, while on the phone with his sick grandfather, the conversation turned to self-reflection.

“He sensed that I wasn’t very happy,” recalls Shirkey. “His last words on the phone to me were ‘Do what you love.’ ”

It wasn’t long after that his grandfather passed away and an inheritance cheque arrived in the mail. “As soon as I opened up the envelope, his final words echoed with me,” Shirkey says.

That same day Shirkey went to Osgoode Hall Law School on a research mission: find out if municipalities had the power to mandate warning labels at gas stations, and that it didn’t conflict with provincial or federal legislation.

Turns out it was completely doable, and Shirkey now had the financial resources – thanks to grandpa – to spend six months of his life focused on making it happen. He founded a not-for-profit organization called Our Horizon (www.ourhorizon.org ), hired a graphics designer to create his warning labels, and began putting together an exhibit of mocked-up gas pump nozzles.

The campaign was formally launched last month and Shirkey has already gained near-unanimous support from the City Youth Council of Toronto. His idea now gets consideration at the council committee level on March 4. In the meantime, Shirkey is building awareness one councilor at a time.

“The first step is to honestly face the problem of climate change and acknowledge it. I don’t think we’ve actually done that collectively as a society,” he says. “The value of this idea is that it’s low cost, globally unprecedented, and could potentially have a high impact.”

I asked a number of folks in the Toronto environmental and clean technology community what they thought about the idea. “Can’t see how this would convince people to drive less,” was one comment.

It may anger people, said another, “but to be honest, I’m long past the point of thinking there is much upside in coddling the public on this issue any longer.”

Councillor Mike Layton said he liked the idea. “It speaks to people precisely at the point in time when they need this message,” he said. “How that message is framed is equally as important as when they receive it.”

Cherise Burda, director of transportation policy at the Pembina Institute, said the messages might be more effective if, in addition to making the climate change connection, they offered options. “Like switching to a more fuel-efficient vehicle, or electric vehicle, or getting out of the car a couple days a week.”

My own thoughts, which I expressed to Shirkey, is that the comparison to tobacco products is somewhat flawed. The cancer and heart disease that can result from smoking hits very close to home, while climate change is generally perceived as a more distant and gradual threat, likely to be felt most by those other than us.

For Shirkey, the warning labels – and the guilt likely to result from them – are about mentally preparing us for the difficult decisions that we’ll eventually have to make.

“What it will hopefully do is shift our collective consciousness so that when a politician comes in and says I want to put in bike lanes, put in public transit in a big way, or implement a carbon tax, people would be less opposed to these ideas.”

They would be less opposed because such initiatives will ease our collective guilt. “I almost think of this messaging as a first and necessary step,” he adds.

Will it get traction in a city whose mayor is intent on ending the war on the car?

Mayor Ford is just one vote, says Shirkey. “You need 23 out of 45 people to vote for this, and I think there are a lot of people on council really concerned about climate change who might be willing to do something a little more bold.”

And if Toronto doesn’t bite, he’s convinced that some other progressive municipality – in Ontario, Canada, or somewhere else in the world – will take the lead and cause the kind of ripples that made smoking, pesticide and shark fin soup bans more commonplace.

Shirkey is committed to making it happen. He has wound down his law practice. His grandfather’s money has been used up, so he’s now tapping into savings.

“I’m going for broke on this, literally,” he says. “It’s something I believe in.”

The biggest climate rally in U.S. history took place this week. Perhaps the timing is right—somewhere.

Tyler Hamilton, author of Mad Like Tesla, writes weekly about green energy and clean technologies.

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Tags: climate action, Our Horizon, Robert Shirkey
Posted in ontario, Uncategorized | 5 Comments »

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  • Tyler Hamilton

    tyler Tyler Hamilton is associate publisher and editor-in-chief of Corporate Knights magazine and former business columnist for the Toronto Star. This blog is a personal project started in April 2005.


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  • Latest Comments

    • kevin legrand: Following the microgrid scene, I have always wondered about batteries vs hydrogen in terms of storage...
    • Kl: Ontario should be discussing pumped storage options.. Flywheels, temporal power, and batteries, ecamion, are nice...
    • Paul from Austin: This is very cool tech- and building platforms to withstand ocean swells and huricanes has been...
    • Kl: This research is for clean h2 production catalysts but might one day have an application for fuel cell production...
    • Kl: Curious why hydrogen(h2) would take more energy to push through a pipe than natural gas(ch4)? What journal...
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