Something to sneeze at: unbleached, 100 per cent recycled tissue latest sign of environmental progress in paper industry

pajaI received a box of tissue in the mail last week, which would seem an odd thing to receive, but as someone who writes about “green” technology and product trends, I get a lot of unsolicited and strange stuff. This particular package came from Cascades, the Quebec paper products manufacturer. It was tissue that is unbleached, 100 per cent recycled, and manufactured with wind power offsets. The tissue looks strange, mind you, but surprisingly it’s pretty soft on the schnoz.

It reminded me how much progress is being made in efforts to reduce our reliance on virgin wood (fibres) for a range of paper products. Railways ties and outdoor decking material are are now being made from recycled plastics. High-value chemicals, fuels and energy are being produced from wood waste. Even some vehicle manufacturers, while niche, are starting to use salvaged wood instead of virgin wood for interior detailing. The U.S. Environmental Protection Agency says that a little more than a third of all raw material fibre used by U.S. papermakers comes from recycled sources, and the numbers are growing along with efforts to keep paper waste out of landfills.

In addition to recycling, another way to take pressure off forests is to use different materials, such as recycled plastics, but also alternative plant fibres. Waste wheat straw is one promising option. Fast-growing and abundant, the more paper that can be made from wheat straw using energy-efficient, economical manufacturing methods the more sustainable our forests, which are nature’s carbon-sink workhorses. It’s why Corporate Knights, the magazine I have edited for the past two years, has decided to print its November issue on paper consisting of 60 per cent wheat straw. It’s an experiment — a North American first — one that we hope will prove this paper economical and practical for widespread use, whether for magazines, annual reports, corporate brochures or books. So stay tuned. We’re learning quite a bit as we go through this process, but we’re committed to getting it done with help from our partners. More details to come, but on November 21 be sure to get your copy of Canada’s Magazine of The Year.

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