When the industry talks energy, what does the average customer hear? Gobbledygook!
This is a very clever YouTube video created by a company called E Source, an energy industry research and advisory firm. They have a bunch of YouTube videos like this you might want to check out. This particular video reminds those who are in the sector or who follow it closely that the average energy consumer, most times, hasn’t a clue what you’re talking about. Utilities, government and folks like me clearly have to do a better job of communicating the benefits of new technologies, otherwise consumers believe they’re paying more and getting nothing in return. We’re seeing that right now with smart meters.
Watch and laugh… only because it’s so true!
Tags: E Source
Tyler Hamilton is associate publisher and editor-in-chief of Corporate Knights magazine and former business columnist for the Toronto Star. This blog is a personal project started in April 2005.
March 10th, 2011 at 10:22 pm
ROTFLOL- that was funny- especially the first half- they did a good job of capturing the ‘spirit’ of such phone calls;-) And they managed to be informative at the same time.