This is a very clever YouTube video created by a company called E Source, an energy industry research and advisory firm. They have a bunch of YouTube videos like this you might want to check out. This particular video reminds those who are in the sector or who follow it closely that the average energy consumer, most times, hasn’t a clue what you’re talking about. Utilities, government and folks like me clearly have to do a better job of communicating the benefits of new technologies, otherwise consumers believe they’re paying more and getting nothing in return. We’re seeing that right now with smart meters.
Watch and laugh… only because it’s so true!