Can social networking help solve our energy woes?
My Clean Break column today takes a look at the power of Web 2.0, or social networking, or whatever you want to call it as a way to problem-solve or influence consumer and social behaviour as it relates to energy consumption, management and production. I take a look at a new initiative in Toronto called ClimateSpark.ca that is using the Web as a way to access a community of good ideas that might otherwise be lost in the noise or overlooked by a finicky venture-capital crowd. I also look at a new Toronto-based Web venture called Lowfoot.com that is trying to created a Facebook-like community of energy users who can participate in a cash-for-conservation program that rewards good behaviour. Who knows if it will work, but clearly there appears an emerging role for Web 2.0 in the energy game.