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A taxi, right out of the Flintstones

I’m being bombarded with press releases — most of them greenwashing — because of Earth Day, but one announcement caught my eye. A company called EcoCab unveiled today that this summer it will launch a pedal-powered taxi service in Toronto, with plans next year to expand into other major urban centres across Canada. The launch in Toronto will involve 28 EcoCab “bikes” — which are three-wheeled bicycles with a passenger cabin that also features battery-assist, allowing the vehicle to reach speeds of 12 km/h (8 miles/hr) without having to pedal. “Able to easily navigate through congested city streets, the EcoCab provides convenient door to door service between office buildings, transit stations, shopping areas, restaurants, and entertainment attractions,” the company said.

Now here’s the kicker, and conventional cabbies won’t like it one bit: the service is free. That’s right, anybody can hop into one of the EcoCabs and get a free ride. The service is funded by do-good corporate sponsors.

Simple. Effective. My only question is if you can drive one of these things in downtown Toronto, why can’t you drive a ZENN?

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This entry was posted on Monday, April 21st, 2008 at 3:24 pm and is filed under Main Page. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “A taxi, right out of the Flintstones”

  1. Anonymous Says:
    May 16th, 2008 at 10:55 am

    Especially considering that small cars can be engineered to be quite safe.

    http://webtidbit.blogspot.com/2008/05/car-crash.html

  2. Gatwick Airport Taxi Driver Says:
    December 15th, 2008 at 6:43 pm

    This is nothing but 21 century version of Indian or Chinese Riksha.
    Gatwick Airport Taxi London
    and
    Transfer Gatwick ->Heathrow

  • Tyler Hamilton

    tyler Tyler Hamilton is editor-in-chief of Corporate Knights magazine and a business columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the clean technology and green energy market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper.


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