Cleantech Network acquires Inside Greentech
Well, the headline speaks for itself: The Cleantech Network has continued its expansion by acquiring Inside Greentech, which is not yet a year old but has managed to attract 150,000 unique readers in just 10 months. Inside Greentech will be rebranded Cleantech.com and represents the flagship publication for Cleantech Media LLC, a new company within the Cleantech Network group of companies. Fellow Canadian journalist Dallas Kachan, founder of Inside Greentech, becomes managing director of Cleantech Media.
The timing is interesting, given that Greentech Media is preparing to launch in early September, with former Red Herring reporter Jennifer Kho leading editorial. Greentech Media appears to be a direct competitor to Cleantech Media (this also, BTW, perpetuates the cleantech versus greentech debate). Competition is always a good sign, and the same applies here. What we’re seeing is two newly created media organizations going head to head with cleantech coverage, and this promises to raise the quality of reporting and analysis.
Good luck to both.
Tyler Hamilton is editor-in-chief of Corporate Knights magazine and a business columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the clean technology and green energy market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper.
August 21st, 2007 at 1:33 pm
Well, one of these new companies is now owned by an industry group and one is not, from what I’m reading above. It’s no mystery which one will be providing objective analysis of the industry.