IKEA Canada rewards “green” drivers
In yet another sign of retailers contributing to a shift in behaviour toward green products, IKEA Canada has announced it will provide free, premium parking to drivers of hybrids and other fuel-efficient vehicles. For anyone who has shopped at IKEA on a busy day, getting a parking spot close to the store entrance could prove appealing. Now, will it drive consumers to purchase green cars? Well, not on its own, but as more retailers, governments, and businesses move in this direction the cumulative effect will play a significant role in changing consumer behaviour and influencing “green” purchases.
Tyler Hamilton is editor-in-chief of Corporate Knights magazine and a business columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the clean technology and green energy market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper.
