Hype machine has gripped EEStor

Since first posting about EEStor back in January, followed by my Toronto Star feature on the company in March, there’s been a steady trickle of interest from readers of this blog. But in the last week interest in EEStor has exploded, mostly the result of a Business 2.0 article that was republished on CCNmoney.com. Now, Slashdot.org has picked up on it and the hype machine is in full gear.

Recently, I’ve been getting two types of e-mails/comments about EEStor. One is from those who are itching to get more details about the company. All I can say is that I post the details as I learn them on this blog. I have no special insight beyond that. The other type of e-mail/comment is from engineer/science types who believe EEStor is a scam and seem to think that just talking about the company and its claims amount to some kind of crime. 

For the record, I have my own healthy dose of skepticism with regards to this company and its claims. That said, I do think the jury is out until we learn more. This isn’t a publicly traded company, so I’m not concerned that shareholders are getting ripped off. If a venture capitalist wants to invest in EEStor, then they’ll have to do their own due diligence. If they get burned, well, that’s their fault.

As for investing in Feel Good Cars, which is publicly traded, as a way of indirectly investing in EEStor, proceed with caution. That’s a very risky strategy — do so at your own risk.

Should this story be dismissed because it flies in the face of what many engineers and researchers and ultracapacitor experts *believe* is possible? Absolutely not. Should we follow this story with a critical eye? Absolutely. But I think it’s too early to compare this story to cold fusion. Give it a chance. Have an open mind. If it doesn’t turn out to work, then move on to the next great hope. If it does, then we can take pleasure in knowing that the hype was justified.

As an FYI, don’t think for a minute that the folks at EEStor want all the attention. They’re not asking for publicity. They remain in “stealth” mode. They’re not granting interviews. They’re just trying to do their work and prove to their investors, which include Kleiner Perkins, that a commercial energy-storage product is possible.

Where’s the scam in that?