Greening the machine

I’ve got a feature in today’s Toronto Star that takes a look at the trend toward green entrepreneurship, investing and technology adoption. Major corporations such as GE and Wal-Mart are embracing clean technologies to improve operational efficiency and capture the associated marketing benefits. Big-name VCs are aggressively investing in green technology, as are entrepreneurs of the high-tech world — Skoll, Gates, Case, and the Google co-founders — in search of the double-bottom-line benefits of making money and helping the environment. Cleantech investing and awareness is skyrocketing. The feature starts with a profile of Ron Dembo, who founded risk-management software firm Algorithmics in 1989, sold in 2004 for $175 million (U.S.), and has since founded Zerofootprint Inc. — a company dedicated to spurring adoption of renewable energy technologies through knowledge-sharing and creative financing.

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One Response to “Greening the machine”

  1. Anonymous Says:

    Great field to be involved and I as a biotech student find that there is plenty that can be done.

    By the way, it’s my first time here. Loving the blog.

    Cheers

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