Green marketing apparently influential
My latest Clean Break poll has been up for a month now (the new standard), so I figured it’s time to assess the result. Out of 78 votes, 81 per cent of you said green marketing influences your purchasing decisions. Of this group, 59 per cent said they were “frequently” influenced by green marketing campaigns while the other 41 per cent said they were “occasionally” influenced. Okay, I know this preaches to the converted.
Overall, however, 8 per cent did say they are never influenced and 10 per cent admitted that, for them, price remains king.
Tyler Hamilton is senior energy reporter and columnist for the Toronto Star, Canada's largest daily newspaper. In addition to this Clean Break blog, Tyler writes a weekly column of the same name that discusses trends, happenings and innovators in the cleantech market. This blog is a personal project started in April 2005. It is not an official blog of the newspaper. Tyler can be reached at tyler@cleanbreak.ca