Comments on: Are cleantech companies becoming more savvy marketers? http://www.cleanbreak.ca/2005/11/09/are-cleantech-companies-becoming-more-savvy-marketers/ Trends, happenings and innovations in the clean technology market Thu, 18 Mar 2010 22:38:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Anonymous http://www.cleanbreak.ca/2005/11/09/are-cleantech-companies-becoming-more-savvy-marketers/comment-page-1/#comment-121 Anonymous Fri, 17 Feb 2006 18:06:54 +0000 http://www.cleanbreak.ca/2005/11/09/are-cleantech-companies-becoming-more-savvy-marketers/#comment-121 Has anyone found any hard data to support the product performance claims of the "Tox Box"? Has anyone found any hard data to support the product performance claims of the “Tox Box”?

]]> By: Anonymous http://www.cleanbreak.ca/2005/11/09/are-cleantech-companies-becoming-more-savvy-marketers/comment-page-1/#comment-120 Anonymous Thu, 10 Nov 2005 18:51:29 +0000 http://www.cleanbreak.ca/2005/11/09/are-cleantech-companies-becoming-more-savvy-marketers/#comment-120 Fair enough, but my point is that there's no point in coming out with a great technology if you're bad at marketing it. I don't know a thing about Tox Box or the company behind it, but they at least caught my attention. If, during the type of further investigation you pointed out, you find it's all a load of crap, then that's the risk any company takes. Fair enough, but my point is that there’s no point in coming out with a great technology if you’re bad at marketing it. I don’t know a thing about Tox Box or the company behind it, but they at least caught my attention. If, during the type of further investigation you pointed out, you find it’s all a load of crap, then that’s the risk any company takes.

]]> By: Anonymous http://www.cleanbreak.ca/2005/11/09/are-cleantech-companies-becoming-more-savvy-marketers/comment-page-1/#comment-119 Anonymous Thu, 10 Nov 2005 18:43:18 +0000 http://www.cleanbreak.ca/2005/11/09/are-cleantech-companies-becoming-more-savvy-marketers/#comment-119 Personally this is too over the top for me. If I see something as slickly packaged as this Tox Box my BS meter turns on. I think alternative technology companies need to walk a very fine line with their claims. They need to have a public fascade that explains their products in plain English with easy to understand diagrams. Behind that, they need to make available whitepapers and references so that people like me in the blogosphere don't eat them for lunch. Personally this is too over the top for me. If I see something as slickly packaged as this Tox Box my BS meter turns on.

I think alternative technology companies need to walk a very fine line with their claims. They need to have a public fascade that explains their products in plain English with easy to understand diagrams. Behind that, they need to make available whitepapers and references so that people like me in the blogosphere don’t eat them for lunch.

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